The conversation around superfan experiences is becoming increasingly prevalent within the music industry, and for good reason. UMG’s Sir...

Generative AI's role in the music industry has been debated extensively. Its potential to enhance creativity has been celebrated by many,...

As a music tech PR agency, we’ve been closely following generative AI’s reputational lifecycle and it has mostly received negative press...

The Wallifornia Music and Innovation Summit was held a few weeks ago in Liege, Belgium and there were some fascinating insights as a...

Music technology is an increasingly news-worthy and reputationally impacted sector given recent developments in generative AI that have...

Here are our ten key insights on music tech PR, drawn from the many and varied discussions at SXSW 2023. AI may be a tool of empowerment...