The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...

Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...

As an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...

Marketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...

It’s fortunate that Google has put off the death of third-party tracking cookies yet again, because we seem to be no closer to finding...

Interesting news in PRWeek from PR work flow automation platform Prowly – they surveyed 200 PR pros globally about their tech preferences...

Interesting news from the Data & Marketing Association (DMA) – the body has launched its Email Benchmarking Report 2022 with the headline...