The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...

Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...

AI is the latest buzz word in the marketing industry, with 76% of CMOs admitting that AI generated fake-brand partnerships are their...

The use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...

The measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable...

Given that we’re in the midst of the worst cost-of-living crisis in decades, you’d expect marketing teams to be doubling down on the...