2024: The Rise of the Superfan
The conversation around superfan experiences is becoming increasingly prevalent within the music industry, and for good reason. UMG’s Sir...
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nehakhatwani
Oct 23, 20232 min read
Generative AI in the Music Industry: A Turning Point?
Generative AI's role in the music industry has been debated extensively. Its potential to enhance creativity has been celebrated by many,...
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nehakhatwani
Sep 11, 20232 min read
How can brands stand out during turbulent times?
The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...
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nehakhatwani
Aug 29, 20232 min read
Are we witnessing a change in genAI’s reputational lifecycle? Lessons from a music tech PR agency
As a music tech PR agency, we’ve been closely following generative AI’s reputational lifecycle and it has mostly received negative press...
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nehakhatwani
Aug 7, 20232 min read
Marketers expected to deliver more for less - but is that a good strategy?
Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...
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nehakhatwani
Jul 20, 20232 min read
Learnings from Wallifornia from a music tech PR agency: What is the future of AI?
The Wallifornia Music and Innovation Summit was held a few weeks ago in Liege, Belgium and there were some fascinating insights as a...
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nehakhatwani
Jun 21, 20234 min read
Are you new to the music tech PR space? Here are the top ten music tech journalists to follow.
Music technology is an increasingly news-worthy and reputationally impacted sector given recent developments in generative AI that have...
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nehakhatwani
Jun 12, 20233 min read
Artificial Intelligence – should marketing professionals embrace or shun it?
AI is the latest buzz word in the marketing industry, with 76% of CMOs admitting that AI generated fake-brand partnerships are their...
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mattcartmell
Mar 26, 20234 min read
Ten music tech PR takeaways from SXSW 2023
Here are our ten key insights on music tech PR, drawn from the many and varied discussions at SXSW 2023. AI may be a tool of empowerment...
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mattcartmell
Nov 29, 20221 min read
From AVEs to the Barcelona Principles
The use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...
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mattcartmell
Nov 17, 20221 min read
How to prove the value of PR - even for the budget-conscious!
The measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable...
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mattcartmell
Oct 31, 20221 min read
The power of the metaphor - an adtech PR agency view
As an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...
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mattcartmell
Oct 2, 20221 min read
An adtech PR agency view on advertising effectiveness
Marketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...
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mattcartmell
Sep 12, 20221 min read
Life after cookies – an adtech PR agency view
It’s fortunate that Google has put off the death of third-party tracking cookies yet again, because we seem to be no closer to finding...
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mattcartmell
Aug 26, 20221 min read
Marketing effectiveness gains prominence – but is it enough?
Given that we’re in the midst of the worst cost-of-living crisis in decades, you’d expect marketing teams to be doubling down on the...
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mattcartmell
Aug 19, 20221 min read
Commstech PR agency on why you should use commstech for PR
Interesting news in PRWeek from PR work flow automation platform Prowly – they surveyed 200 PR pros globally about their tech preferences...
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mattcartmell
Aug 12, 20221 min read
Email marketing stats on the rise - a martech PR agency view
Interesting news from the Data & Marketing Association (DMA) – the body has launched its Email Benchmarking Report 2022 with the headline...
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mattcartmell
May 19, 20211 min read
Carta's new starter
We're very pleased to welcome new team member Nazihah Khanom to Carta Communications. The recent graduate joins us as a Communications...
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mattcartmell
Apr 28, 20214 min read
‘Perma-pivot’ PR chiefs head into Q2 even more positive
PR bosses’ agility and responsiveness to external factors mean that nearly half have significantly reinvented their services and...
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mattcartmell
Feb 10, 20213 min read
Let's make changes that inspire belief
The PR and Communications Tracker that we recently launched with The Pulse Business revealed that the vast majority (87%) of PR leaders...
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