The conversation around superfan experiences is becoming increasingly prevalent within the music industry, and for good reason. UMG’s Sir...

Generative AI's role in the music industry has been debated extensively. Its potential to enhance creativity has been celebrated by many,...

The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...

As a music tech PR agency, we’ve been closely following generative AI’s reputational lifecycle and it has mostly received negative press...

Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...

The Wallifornia Music and Innovation Summit was held a few weeks ago in Liege, Belgium and there were some fascinating insights as a...

Music technology is an increasingly news-worthy and reputationally impacted sector given recent developments in generative AI that have...

AI is the latest buzz word in the marketing industry, with 76% of CMOs admitting that AI generated fake-brand partnerships are their...

Here are our ten key insights on music tech PR, drawn from the many and varied discussions at SXSW 2023. AI may be a tool of empowerment...

The use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...

The measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable...

As an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...

Marketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...

It’s fortunate that Google has put off the death of third-party tracking cookies yet again, because we seem to be no closer to finding...

Given that we’re in the midst of the worst cost-of-living crisis in decades, you’d expect marketing teams to be doubling down on the...

Interesting news in PRWeek from PR work flow automation platform Prowly – they surveyed 200 PR pros globally about their tech preferences...

Interesting news from the Data & Marketing Association (DMA) – the body has launched its Email Benchmarking Report 2022 with the headline...